Why Aussie Users Are Holding Onto Their Phones Longer, and What It’s Really Costing Them

The trend is clear, more Aussie smartphone users are holding onto their phones for three, four, even five years before upgrading. Rising flagship prices, stronger build quality, and sustainability concerns have made people think twice before buying a new device. It’s a smart move in many cases, but it also comes with hidden costs many don’t notice until performance starts to fall apart. From flagships like the Samsung Galaxy S25 Ultra to older iPhones still going strong, the upgrade cycle in Australia is evolving, and so is how we protect and repair our devices.

Why Australians Are Delaying Phone Upgrades

There was a time when upgrading every year was the norm. Today, things look different. Here’s what’s driving the shift:

• Premium pricing: Phones like the Samsung Galaxy S26 Ultra are expected to cost around $2,199 in Australia.
• Better durability: Tougher frames, stronger glass, and improved waterproofing mean devices physically last longer.
• More software support: Samsung and Apple now offer up to 7 years of software updates.
• Sustainability awareness: Repair culture is growing as Aussies look to reduce e-waste.

The Hidden Costs of Keeping an Old Phone

Holding onto a device longer can save money upfront — but ignoring performance issues can cost more long-term. Here’s what usually happens:

• Battery drain: Lithium-ion batteries degrade after 2–3 years.
• Performance lag: Apps evolve, but older chips struggle to keep up.
• Screen issues: Cracks, dead pixels, and touch faults become harder to ignore.
• Security risks: Outdated software can expose you to vulnerabilities.

Repairing vs Upgrading — What Makes More Sense?

Replacing small components can extend your phone’s life by years. Here’s a quick comparison:

Battery Replacement	$120–$180
Screen Replacement	$250–$400
Buying New Device	$1,800–$2,400+

When Should You Upgrade?

There’s a point where upgrading becomes smarter than repairing. Look out for:

• No more software or security updates
• Battery dying before lunchtime even after replacement
• Severe screen issues or motherboard damage
• Device performance slowing productivity

Thinking about upgrading? Shop Phones or Browse Phone Cases to keep your new device protected.

Final Thoughts

Australian users are holding onto their phones longer than ever, and in many cases, it makes financial and environmental sense. But ignoring performance or damage can lead to worse problems and higher costs later. If your phone is slowing down, damaged, or not lasting the day, a fast repair may be all you need. Need help? Book a same-day repair at My Touch Repairs, Hobart, backed by a 12-month warranty. Also explore:

• Samsung Repairs Hobart
• Samsung Galaxy S24 Repair
• Refund & Return Policy

For consumer rights & repair guidance, visit the ACCC.